Moooi is a Dutch furniture, interior, and lighting modern design company. MyConcept is now an official authorised dealer for moooi. It was founded by Marcel Wanders and Casper Vissers in the Netherlands in 2001.

The brand takes its name from the Dutch word for beautiful (mooi, pronounced “moy”). According to Vissers, the extra O is intended to convey “extra value in terms of beauty and uniqueness.” The brand’s mission statement is to “make the environment more beautiful, inspiring, and exciting.” Moooi’s motto is “The Unexpected Welcome.”